About Face. The Essentials of Interaction Design by Alan Cooper

By Alan Cooper

The crucial interplay layout advisor, absolutely revised and up-to-date for the cellular age
About Face: The necessities of interplay layout, Fourth Edition is the most recent replace to the booklet that formed and advanced the panorama of interplay layout. This finished consultant takes the global shift to smartphones and capsules into consideration.  New details comprises discussions on cellular apps, contact interfaces, display dimension concerns, and more. The new full-color inside and certain format higher illustrate glossy layout concepts. 

The interplay layout occupation is blooming with the luck of design-intensive businesses, priming shoppers to count on "design" as a severe aspect of industry luck. shoppers have little tolerance for web content, apps, and units that do not dwell as much as their expectancies, and the responding shift in enterprise philosophy has turn into widespread. About Face is the booklet that brought...

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Quantitative market research and market segmentation are quite useful for selling products but fall short of providing critical information about how people actually use products—especially products with complex behaviors. ) A second problem occurs after the results have been analyzed: Most traditional methods don’t provide a means of translating research results into design solutions. A hundred pages of user survey data don’t easily translate into a set of product requirements. They say even less about how those requirements should be expressed in terms of a meaningful and appropriate interface structure.

Software often requires us to step out of the main flow of tasks to perform functions that shouldn’t require separate interfaces and extra navigation to access. Dangerous commands, however, are often presented right up front where users can accidentally trigger them. Dropbox, for example, sandwiches Delete between Download and Rename on its context menus, practically inviting people to lose the work they’ve uploaded to the cloud for safekeeping. Furthermore, the appearance of software—especially business and technical applications—can be complex and confusing, making navigation and comprehension unnecessarily difficult.

Requirements Definition Design methods employed by teams during the Requirements Definition phase provide the much-needed connection between user and other models and design’s framework. This phase employs scenario-based design methods with the important innovation of focusing the scenarios not on user tasks in the abstract, but first and foremost on meeting the goals and needs of specific user personas. Personas help us understand which tasks are truly important and why, leading to an interface that minimizes necessary tasks (effort) while maximizing return.

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