A Journey Through Cultures: Metaphors for Guiding the Design by Luciana Cardoso de Castro Salgado

By Luciana Cardoso de Castro Salgado

A trip via Cultures addresses one of many most well liked themes in modern HCI: cultural range among clients. For a few years the HCI neighborhood has been investigating possible choices to augment the layout of cross-cultural platforms. such a lot contributions thus far have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a truly diverse method. Proponents of CVM – the Cultural point of view Metaphors viewpoint – the authors invite HCI practitioners to consider the way to divulge and speak the assumption of cultural range. an in depth case research is incorporated which assesses the metaphors’ capability in cross-cultural layout and assessment. the implications convey that cultural perspective metaphors have powerful epistemic energy, leveraged by way of a mix of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are contributors of SERG, the Semiotic Engineering study workforce on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic collage (PUC-Rio).

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The next important element to take into account while organizing interactive discourse to achieve good metacommunication is what to tell users through interface. e. ), as well as what they know about their own goals, needs, expectations and abilities as designers. e. the designers’ depiction of how the system is, how it works and why. e. why and how the system improves the users’ lives or offers new possibilities for users to explore, and what effects are expected. In order to support designers’ analysis and synthesis about the content above, Semiotic Engineering summarizes it in a general schema of designer-to-user message – called the metacommunication template – which says: Here is our understanding of who you are, what we’ve learned you want or need to do, in which preferred ways, and why.

Chapter 2 Semiotic Engineering and Culture Abstract This chapter presents the gist of Semiotic Engineering theory and the necessary concepts in it to understand our cultural approach. We also examine some well-established semiotic and anthropological definitions of culture according to interpretive and non-predictive perspectives. By adopting an interpretive definition of culture, Semiotic Engineering research on this topic focuses on systems whose designers want to communicate cultural diversity to users.

Firstly, they provide means to uncover meanings and, then, they allow us to construct a system to interpret and register them. As Geertz concludes: Our double task is to uncover the conceptual structures that inform our subjects’ acts, the ‘said’ of social discourse, and to construct a system of analysis in whose terms what is generic to those structures, what belongs to them because they are what they are, will stand against the other determinants of human behavior. In ethnography, the office of theory is to provide a vocabulary in which what symbolic action has to say about itself – that is, about the role of culture in human life – can be expressed [21, p.

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